Redesign & Style Guide

I art directed the site redeign, which totaled 1600 pages and 60 templates. In addition to drafting templates for total overhaul of the site, I also created a 200+ page style guide for agency, developers, and partners to ensure a seamless brand experience in all online media for BMW.

I extended the redesign to market co-op sites for all BMW nationwide dealers to implement in their sales centers . I created templates to distinguish Market Co-Op sites with stronger tactical messaging on par with the look and feel of the BMWUSA site for a seamless online experience.

Site traffic soared with relaunch. Users averaged 13.35 page views per visit in 2008. Average user time on the site in 2008 was up 19% over 2007 when the site was ranked #2 in the Luxury/Premium category.


Global Style Guidelines