Bright Pink: Branding and Art Direction
Bright Pink Breast Cancer Awareness Campaign *2016 Webby Winner*
Visual rebrand for Bright Pink’s 2016 catalog of photography, to be used for website, product, social media and collateral.
• creation of brand photography concepts & style guide for website, product, and social media
• location scouting & casting in collaboration with photographers (the amazing team Tiger Tiger)
• art direction briefs for stylist & makeup artists to communicate notes and inspiration
• final photo edit – over 8000 shots distilled to 300
Bright Pink is the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, while providing support for high-risk individuals. I was honored to work on their visual rebrand with the the amazing team at SEW.