The Ask: Create original content for digital channels in the form of Samsung Owner Stories to inspire and motivate GS6 Edge+ and Note 5 owners to adopt Samsung Pay.
The Strategy: Focus on the moments that create the emotional connection with Samsung, which are fueled by curiosity and lead to surprise and excitement. Showing how existing Owners use SPAY highlights the product in a way that feels natural and authentic.
The Solution: We cast Samsung Owners whose lifestyle or occupation depended on simplicity:
• A family of four simplified in order to spend more time together. They traded life with two working parents in a 2,000 sq ft home for a 257 sq ft tiny home with no house payment, one parent home full time, and more time and money to travel and be together.
• A doggie day care owner and animal lover committed to happy pets through a cage-free pet care experience.
• An LA costume designer and stylist under pressure to maximize her time and tools to pull off the impossible.