TOMS Branding Development & New Product Launch

As an art director at TOMS tasked with elevating their brand, I initiated editorialized product marketing by "trend" - in an effort to push the brand's merchandizing in a more visually compelling way and appeal to new/higher-end retailers such as Neiman Marcus and Nordstrom’s.

For fall 2013, I styled all the product photography, shot by Dunja Dumanski

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New Product Launch: Ballet Flats, Spring 2013

I art directed this spot for TOMS Shoes to introduce their new ballet flats for Spring 2013. 
Directed by Isaac Rentz at More Media.

TOMS Ballet Flats (Dir. Isaac Rentz)